Blake Jones
Co-Owner & Founder
At the heart of everything I do, personally, professionally, and spiritually, is a desire to serve with integrity, compassion, and purpose. While not everyone shares my Christian faith, it informs my values and defines my moral compass: to live like Jesus: kind, zealous, gentle, and above reproach. I’m a husband and father first, and I take deep pride in building a life rooted in love, presence, and responsibility. I founded Advocate after witnessing how often agencies fall short, overpromising, underdelivering, and leaving clients confused and drained. My aim is to reform that space by offering honest, transparent, month-to-month services that prioritize results over retainers. I don’t believe I’m the best. I believe in doing what’s right. Whether working with real estate firms, influencers, or industrial companies, my approach remains the same: advocate for the people, educate them, and work as though something bigger is at stake, because it is.
Ellen McGuirk
Executive Administrator & Copywriter
I believe good communication is the foundation of meaningful work. Whether I’m writing content for your website or coordinating behind-the-scenes details, my goal is the same: to hear your story, learn the heart of your business, and advocate for your mission with clarity and impact.With 10+ years of experience in writing, editing, and business administration, I bring an important blend of skills to the table. I keep day-to-day operations running smoothly, and work toward a system of organization that can support our company’s growth.When I’m not at my desk, you can find me on the front porch with my nose in a book. Nice to “meet” you!
Kristen Coble
Director Of Social Media
I’m a social media manager with a background in studio art, a passion for thoughtful design, and nearly a decade of experience working within a small business. I know firsthand how much work goes into running your own company—the long hours, the unseen sacrifices, and the pressure to wear every hat and do it all. That’s why I’m passionate about supporting business owners by making the marketing side feel a little lighter so they can focus on what really matters: building something that lasts. I value honesty, growth, clarity, and care in both my work and in how businesses show up online. I see my work as a reflection of my creative self, which is why I treat every brand I support like it’s my own, showing up as a creative partner who’s truly invested in the success of every business I come alongside.
Why We Do It
We started Advocate because we believe small and growing businesses deserve big-agency results — without the big-agency fluff.
Our mission is simple: help good businesses get the attention they deserve through clear strategy, creative execution, and real partnerships. We’re passionate about what we do because we care about the people behind every brand, not just the numbers.
Marketing isn’t just data and metrics — it’s people, trust, and momentum. We’re here to simplify the process, clarify your message, and bring your goals to life with intention and consistency.
Whether you’re launching something new or scaling what’s working, we’re built to be your team — the kind of partner that helps you grow the right way, with purpose and results.
